I Don't Get It

I keep hearing that it's "good for the league" to have LeBron James, Chris Bosh, and Dwyane Wade playing together for the Miami Heat. What am I missing? Wouldn't it be better for the NBA if Cleveland was actually competitive in 2010-2011? Wouldn't it be better to have the game's biggest star in New York or Chicago? Wouldn't it be better to have Dwyane Wade and LeBron James competing against each other in the postseason? At any rate, I know one person who doesn't think this is so wonderful. That would be former Heat forward Michael Beasley, who was just exiled to the hapless Minnesota Timberwolves. Sometimes life is cruel.